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<span>SONAK Group and ABC-MART Forge Strategic Joint Venture to Launch in the Philippines</span>
SONAK Group and ABC-MART Forge Strategic Joint Venture to Launch in the Philippines
July 28, 2025 | SONAK

Filipinos’ love for Japanese culture is undeniable. From food to fashion to lifestyle and design, it’s no wonder many of us keep flying back to Tokyo and Osaka. It’s not just for the sights, but for the shopping too. With many brands from Japan already finding a home in Manila, another favorite is joining the list. 

ABC-MART, the Japanese footwear retail giant, is officially coming to Manila. Frequent travelers to Japan and ABC-MART stores will be happy to know that they will soon find a familiar store much closer to home and will no longer have to travel far to find a wide selection of shoes from all the world's top brands. 

Through a strategic joint venture, SONAK Retail Group and ABC-MART. have forged a partnership that will change the Philippine retail landscape. ABC-MART will soon bring the much-anticipated retail experience to Filipino consumers, starting with the opening of ABC-MART Grand Stage and ABC-MART in Bonifacio Global City (BGC) in Fall 2025.

Grand Stage is ABC-MART's premium concept, designed to deliver a specialized, upscale, and elevated retail experience. It focuses on offering top-tier products and exclusive special releases. In contrast, the ABC-MART Concept Store caters to a broader audience, providing a wide variety of collections for everyday footwear and casual wear.

As the ultimate destination for style and selection, ABC-MART Grand Stage in BGC will span over 750 square meters across two floors and will offer a wide, meticulously curated collection, including limited-edition releases from leading brands: Nike, Adidas, ASICS, Puma, New Balance, Skechers, Timberland, Vans, Crocs, Salomon, and many more.

“Filipinos’ affinity for streetwear fashion makes this the perfect time for the much-loved ABC-MART to usher in a new era of retail excitement here in the country. We're particularly thrilled about this partnership, building on the recent success of ABC-MART in Vietnam," stated Mr. Anil Buxani, Chief Executive Officer of SONAK Retail Group. "This collaboration marks a pivotal moment in SONAK Retail Group's mission to deliver unparalleled shopping experiences in the country.”

Mr. Kiichiro Hattori, Vice President of ABC-MART, further shared, "Our entry into the Philippines is part of our strategic expansion plan in Southeast Asia. It’s a large and dynamic market for ABC-MART, and we believe that our collaboration with SONAK Retail Group will deliver outstanding outcomes. We’re eager to bring the distinct retail experience and curated brand assortment to the style-conscious Filipino shopper.”

Both ABC-MART Grand Stage and ABC-MART are set to expand across the Philippines throughout 2025 and beyond.

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